I am an experienced graphic designer and commercial photographer. My experience has given me a great understanding of how to produce high-end content, with on-trend color and design, that leaves a lasting impression on the individuals that encounter my work. I am a self-motivated individual that is always searching for new ways to help the team I am a part of succeed. Through constant research on trends, how to psychologically retain someone's attention span for prolonged periods of time, and what new skills I should learn to better help the team succeed, I strive to always make the best quality content possible that will properly fit the need of the market I am targeting and make the team I am a part of the most effective that it can be.
Experience
Graphics & Marketing Specialist
Visa Lighting (2019-Present)
Conceive, design, and produce high-impact digital, print, and video marketing content to align with brand strategy. Research industry trends and user profiles to optimize targeting. Develop a wide variety of artwork and communications collateral, including social media content, catalogs, print mailings, sales presentations, training materials, brochures, trade show exhibits, and corporate imaging. Shoot and edit product photos, video tutorials, company headshots, and other website content. Manage projects to ensure quality and timely production. Deploy content and track engagement. Support overall brand development as a member of the marketing team.
Reduced production costs 95% for annualized savings of $60K+ by enabling in-house photoshoots.
Led improvement of photo and video editing processes to be more trend-forward and efficient.
Increased social media engagement and click-throughs to website by creating image-heavy content.
Saved 86% of photography costs in a co-worker collaboration to conduct remote customer interviews and arrange site photos of product installations through project architects.
Conceived and drove numerous projects and strategies to increase engagement and fill marketing gaps for social media, product launch and promotion, website content, presentation layouts, and more.
Product & Graphic Designer
Wigwam (2015-2019)
Managed apparel design projects from concept and research through production, working with cross-functional business units to achieve manufacturing goals. Conducted trend and palette research. Led team selection of yarn library. Created technical packs to identify yarn-type placement for patented technologies. Drove projects and liaised with internal and external teams to solve problems and ensure quality production. Created sales sheets, supported catalogue layout, directed photo and video shoots, assisted with package design, and developed website layout mockups.
Won the return of a major national sporting goods account by updating designs. Researched industry trends, developed designs, and drove project to launch.
Delivered client designs for a new target market with 1.5 weeks lead time and deepened SKU commitment of an upscale shoe manufacturer and retailer.
Eliminated product loss due to packaging damage by creating a new die line that allowed socks to be held in packaging without a dart.
Saved outsourcing expense, eliminated delays, and freed time for design and brand talent to pursue primary functions by creating a set lighting solution for professional in-house product videography.
Reduced prototype production 90–95% and doubled seasonal design offerings by implementing Pointcarre CAD textile software solution that streamlined engineering and machine coding processes.
Improved production planning, eliminated inventory waste, and reduced down-time with a yarn order tracking solution. Designed a yarn selection process that brought customers back to the brand.
Studio Assistant
Studio 44 (2014)
Shot and edited product and lifestyle photography; edited podcasts and video. Set up sets, repainted sweeps, and organized and maintained equipment.
Graphic Design Intern
Smart Interactive Media (2013-2014)
Generated website design mockups to support sales efforts. Created daily graphics for social media brand messaging. Developed logo designs for clients. Produced videos and shot product photos.
Graphic Designer
Entertainment to Knight (2012-2013)
Created print and digital marketing tools to promote campus comedy and music events. Collaborated with others to set up, manage, and take down events; welcomed acts and solved onsite problems.
Education
Bachelor of Arts
St. Norbert College (2009-2013)
Major in graphic design with a certificate in German
Study Abroad
Florence University of the Arts (2011-2012)
Courses in photography, graphic design, web design, Italian, and art history.
Field Studies
Zambia, Africa (2010)
Courses in cultural geography and mission work.