Natural sunlight on the wooden ceiling contrasts with the bold, minimalist tones in this decorative pendant.
Seeing the product installed inspires lighting designers to choose our fixtures. This shot displays the shapes created when looking at the pendant’s rings from multiple perspectives.
The challenge of this project was to quickly and effectively illustrate a highly complex technology to building owners that are unfamiliar with the subject matter.
Some products require detail shots to illustrate their quality to the customer. For example, Interior Designers want to accurately see the colors and textures of materials, like this faux-fabric shade.
Along with seeing product in context, customers need to see the product by itself, with no other visual distractions. This one shot (used for catalog, web, and technical data sheets) must succinctly illustrate the product’s form, components, light output, light pattern, and light color.
My design goal for this catalog was to mimic the product’s mission: providing a comfortable aesthetic in an area that typically has a stark institutional style. Unlike any of our previous healthcare-related content, this catalog had to be warm, relaxing, and trend-forward.
Because they differ greatly in their aesthetics, the catalog style for these products needed large, colorful images to attract designers' attention and tell the product's story.
The biggest challenge in product literature is summarizing data in a visually pleasing and coherent way. I developed this spread to balance the technical with the visual, using consistent layouts and illustrations to engage customers with varying levels of expertise.
When a product is first launched, it hasn’t yet been installed in any real facilities. My task was to display four different products in the same photo in a way that felt uncluttered and warm. This required careful set dressing, shot composition, and lighting.
Because these were taken in a showroom, my focus in shooting and editing these photos was to make it look like all of the warm, cozy bedroom light in the photo was coming from our product alone.
Video is the perfect medium to show how durable our products are. I directed, shot, and edited this new video format to educate customers on product safety standards and Visa Lighting’s product testing process. Our Sales teams have expressed that when they show these videos in person, they have had an immediate, persuasive impact on the customer.
Visa wants to be more customer-forward in their marketing. This banner highlights application photography with clear, simple composition, showing Visa's focus on how customers use the products in the photos directly below the company logo.
Some products are more complex than others. I carefully lit and edited this product shot to show the true representation of the metal finish, light spread, and illumination color.
Photographing outdoor light fixtures can be a complicated process. In this shoot, I took several photos at the same angle, before and after the sun went down, so I could then layer them together and produce a realistic lighting effect.
Above all else, architectural photography must strive to capture how design elements create a mood or feeling. In this small space, the light fixtures illuminate the room and throw indirect light on the ceiling, giving the illusion of a larger space.
This impact video was created to show the rigorous testing Visa Lighting products go through before they are launched, especially for lighting designed to be installed in behavioral health settings.